PERUVIAN-AMERICAN CHAMBER OF COMMERCE OF CHICAGO: How to Send Targeted, Personalized Emails with Two Simple Tools
Peruvian-American Chamber Of Commerce Of Chicago issued the following announcement on June 12.
Brands are trying to communicate with consumers 24/7.
Whether they’re browsing their favorite social media sites, shopping online, or looking through their inbox, they may see upwards of 10,000 brand messages a day!
The messages that work best are personalized on some level.
Personalization can help your business stand out because your messages are more relevant to the people receiving them.
In email marketing, stats show that personalized emails receive 11% higher opens and 27% more clicks.If that’s not enough to convince you to send more targeted, personalized emails, it’s easier than you think to get started and it doesn’t have to take a lot of time to stand out in the inbox.
Join us for a free webinar, How to Create More Personalized Email Messages.
Start by learning about interests and behaviors
Adding your customer’s name to an email is just the beginning of personalization. Beyond that, it’s about understanding that your contacts are different and sending timely, relevant content to them.
With Constant Contact’s Click Segmentation tool, you can do just that.
All you need to do is enable the feature when setting up your email campaign. When your contacts click on the link, they’ll automatically be added to a list that you’ve chosen, saving you from having to segment contacts manually.
Let’s take a look at this email from Southside Cycling.
Southside Cycling sends an email to gauge interest in their Cycling Club because they know that people who join the club spend more at the store than those who haven’t joined.
You can see that they included a link for people to ‘find out more’ to receive additional information about the club. When contacts click, they are taken to a page on Southside’s website, and behind the scenes, they are added to a Cycling Club Prospects list. Now Southside Cycling has a list of people who have shown interest in their club.
Original source can be found here.
Source: Peruvian-American Chamber Of Commerce Of Chicago