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Chicago City Wire

Saturday, February 22, 2025

Chicago Hounds partner with Lifecykel as presenting sponsor for 2025 season

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SeatGeek Stadium | Chicago Hounds

SeatGeek Stadium | Chicago Hounds

The Chicago Hounds have announced a new partnership with Lifecykel, a longevity group founded in Perth, Australia. This collaboration names Lifecykel as the Presenting Sponsor and Official Biohacking Partner for the 2025 Major League Rugby season.

Lifecykel will be prominently featured on the front of the Hounds' uniforms. The partnership aims to incorporate Lifecykel's functional mushroom products into the team's training and wellness routines. These mushrooms, such as Lion’s Mane, Cordyceps, and Reishi, are known for their benefits in cognitive function, energy boosting, and endurance enhancement.

James English, CEO and General Manager of the Chicago Hounds, expressed enthusiasm about the partnership: “We are thrilled to welcome Lifecykel as the Presenting Sponsor and Official Biohacking Partner of the Chicago Hounds. Their focus on natural performance enhancement aligns with our commitment to ensuring our athletes are performing at their peak, both physically and mentally."

Lifecykel also commented on the collaboration: “The Chicago Hounds are already a great force of nature. By integrating trusted biohacking performance + methodologies and increasing discipline, we are sure they are right at the top of their game... The theme of our partnership is ‘the destroyer of weakness’.”

Fans can watch the 2025 season opener this Saturday night from Houston Sabercats Stadium at 7:00 PM central on Fox Chicago+ or stream it live on ESPN+.

Lifecykel gained fame through endorsements by podcasters Joe Rogan and Dave Asprey for their mushroom extracts fused with Kakadu Plum.

For more information about Lifecykel products or to use a discount code offered to fans, visit www.us.lifecykel.com.