Utilizing the ephemeral nature of social media technology, the Illinois Republican Party recently took to Snapchat and mobile advertising platforms recently to further its “Boss Madigan” campaign.
The GOP said the additions were made to counter anticipated protests against Gov. Bruce Rauner in Chicago.
"In response to planned Mike Madigan-backed protests of the 3rd annual Governor's dinner this evening, the Illinois Republican Party is releasing digital ads in the Chicago area to highlight how the Madigan Machine is preventing reform and a balanced budget," Steven Yaffe, spokesperson for the Illinois Republicans Party, wrote in a press release before the event.
The party co-hosted the annual fundraising event with GOP legislators at the Hilton Chicago. Tickets began at $500, with major sponsorships available for donors.
Additional digital ads were slated to continue on the party's website BossMadigan.com.
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