McAuliffe's committee spent the most on media in the quarter, with 29% of this total ($201,345) going to Strategic Media Services in Arlington. Table 1 below shows the distribution of how McAuliffe's committee spent its money in the fourth quarter.
Table 1: Fourth-quarter spending by purpose
Purpose
Amount
Percent of total spending
Media
$695,409
81.9%
Printing/mailing
$70,420
8.3%
Digital media
$13,935
1.6%
Office hours
$12,044
1.4%
Victory phones
$11,764
1.4%
Dinner dance
$6,000
0.7%
Office supplies
$5,364
0.6%
Bus shelter ad
$4,622
0.5%
Postage
$3,701
0.4%
Printing
$2,829
0.3%
Mobile advertisement
$2,025
0.2%
Political work canvassing
$2,000
0.2%
Campaign office rent
$1,900
0.2%
Campaign office
$1,873
0.2%
Banners
$1,807
0.2%
Advertisement
$1,698
0.2%
Election night party
$1,362
0.2%
Cablecell & work phone bills
$1,175
0.1%
Offfice hours
$1,155
0.1%
Election night dinner
$1,068
0.1%
Donations
$950
0.1%
Pizza for campaign workers
$643
< 0.1%
D.j. for dinner dance
$600
< 0.1%
Storage
$573
< 0.1%
Election day lunch
$365
< 0.1%
Dinner event
$350
< 0.1%
Fof cards
$300
< 0.1%
Volunteer gift cards
$300
< 0.1%
Campaign office-801 devon
$287
< 0.1%
Basketball sponsor
$275
< 0.1%
Wire transfer fee
$260
< 0.1%
Lunch
$240
< 0.1%
Toner
$214
< 0.1%
Sponsorships
$200
< 0.1%
Tips for dinner dance
$200
< 0.1%
Benefit
$200
< 0.1%
Meet and greet event
$179
< 0.1%
Campaign volunteers
$179
< 0.1%
Volunteer event groceries
$126
< 0.1%
Election day workers
$100
< 0.1%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the fourth quarter
Recipient
Date
Amount
Purpose
Strategic Media Services
2016-11-03
$142,725
Media
Wls
2016-10-24
$49,023
Media
Wls
2016-10-24
$47,005
Media
Cabildo Consulting
2016-10-24
$41,131
Printing/mailing
Wls
2016-10-17
$39,992
Media
Wmaq
2016-10-24
$39,588
Media
Wls
2016-10-06
$34,552
Media
Wmaq
2016-10-24
$33,213
Media
Strategic Media Services
2016-10-24
$31,475
Media
Wmaq
2016-10-17
$28,772
Media
Wmaq
2016-10-06
$28,475
Media
Cabildo Consulting
2016-10-17
$26,437
Printing/mailing
Wbbm
2016-10-24
$17,703
Media
Wbbm
2016-10-17
$17,425
Media
Wbbm
2016-10-06
$17,340
Media
Wgn
2016-10-24
$16,957
Media
Wgn
2016-10-17
$16,787
Media
Wbbm
2016-10-24
$16,192
Media
Wgn
2016-10-06
$15,002
Media
Wfld
2016-10-24
$14,790
Media
Wgn
2016-10-24
$14,322
Media
Strategic Media Services
2016-10-17
$13,975
Media
Wfld
2016-10-06
$13,855
Media
Wfld
2016-10-24
$13,175
Media
Strategic Media Services
2016-10-06
$13,170
Media
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