Chicago City Wire

G.O.A.T. Fuel Partners with WNBA’s Chicago Sky to Become the Sky’s First Official Energy Drink

CHICAGO (June 26, 2024) – G.O.A.T. Fuel is now the first official energy drink of the WNBA’s Chicago Sky. The partnership will include press conference integration, on-court logo placement, celebrity features, and in-arena activations. Fan engagement activities will include curated samplings, giveaways, and sweepstakes for fans.

G.O.A.T. Fuel was previously the first official energy drink of the Los Angeles Lakers and is now expanding into the WNBA to support the growth of women’s basketball and be part of a significant cultural movement. G.O.A.T. Fuel celebrates greatness, including the Chicago Sky’s 2021 Championship and notable women’s basketball players.

G.O.A.T. Fuel is a high-performance sports energy drink created to inspire individuals to become their best selves. The brand was founded by Pro Football Hall of Famer Jerry Rice along with his family members Jaqui Rice Gold (co-founder and CEO) and Trevion Gold (co-founder and Chief Brand Officer). The company focuses on health-forward products and promotes a mindset that "greatest of all time" should apply not only to athletes but anyone striving for excellence.

“Becoming the official energy drink of the Chicago Sky is a pivotal moment in the G.O.A.T. Fuel journey,” said Co-Founder Jerry Rice. “Chicago is a storied sports market with some of the greatest athletes of all time, and now, with the excitement surrounding the WNBA, it’s the perfect time to partner with the Sky.”

“Working with the Chicago Sky is a dream for the G.O.A.T. Fuel brand,” said Jaqui Rice Gold, Co-Founder of G.O.A.T. Fuel. “As a childhood basketball player, I always admired those who made it to the WNBA. As a female CEO, I’m proud to partner with Chicago SKY as we share similar values.”

“Partnering with G.O.A.T. Fuel, a brand that celebrates athletic performance and excellence, is important to us,” said Alex Teodosi, VP Corporate Partnerships at Chicago Sky. “We are proud to introduce this product with unique performance benefits to our players and fans.”

The collaboration will feature engaging on-court activities and fan interactions such as an enter-to-win sweepstakes titled “The G.O.A.T. of all G.O.A.T.’s.” Prizes include two premium tickets to a home game, VIP transportation via Windy City Limos, G.O.A.T Fuel drinks, and autographed merchandise from Chicago Sky.

G.O.A.T Fuel's key ingredient includes cordyceps mushrooms known for providing natural energy boosts that combat fatigue while offering health benefits rooted in traditional Chinese medicine.

For more information on G.O.A.T Fuel visit www.goatfuel.com or follow @goatfuel on Instagram and Facebook.

ABOUT G.O.A.T FUEL:

G.O.A.T Fuel ® was created by NFL Hall of Famer Jerry Rice along with Jaqui Rice Gold and Trevion Gold as co-founders. It focuses on delivering health-forward products embodying a "greatest of all time" mindset applicable beyond athletics.

ABOUT CHICAGO SKY:

The 2021 WNBA Champion Chicago Sky are a professional women's basketball team founded in 2005 by principal owner Michael Alter as an independently owned franchise within Wintrust Arena.

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