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Chicago City Wire

Monday, June 30, 2025

CHICAGO AREA GAY AND LESBIAN CHAMBER OF COMMERCE: Aligning Your Marketing and Sales Strategies to Accelerate Growth

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Chicago Area Gay And Lesbian Chamber Of Commerce issued the following announcement on Sept. 11.

Statistics show that one of the reasons most small businesses fail is not promoting the business effectively. To be a successful small business owner in today's digital-first world, you have to understand how to use the right marketing and sales strategies to get your products/services in front of customers that have the best chance of buying.

But, with such a small team (sometimes a team of one) trying to execute both marketing and sales at the same time can be overwhelming. The most effective way that small business owners can do what it takes to scale their business is to create a system that helps get peoples' attention and converts them into customers that buy.

In this presentation, you will learn:

How to determine who your ideal target customers are

How to develop a brand that communicates what makes your business unique

How to create a marketing strategy that sells

Some of the best free/low-cost digital marketing and sales tools you should be using

Original source can be found here.

Source: Chicago Area Gay And Lesbian Chamber Of Commerce

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