Shapiro's committee spent the most on direct mail in the quarter, with all those payments ($180,122) going to KNI Communications in Chicago. Table 1 below shows the distribution of how Shapiro's committee spent its money in the first quarter.
Table 1: First-quarter spending by purpose
Purpose
Amount
Percent of total spending
Direct mail
$180,122
44.9%
Television media
$180,078
44.9%
Field work
$10,335
2.6%
Gotv
$7,292
1.8%
Polling
$6,000
1.5%
Social media
$5,000
1.3%
Consulting
$3,500
0.9%
Fund raising - venue
$3,287
0.8%
Yard signs
$3,000
0.8%
Donations
$665
0.2%
Digital advertising
$548
0.1%
Website expenses
$506
0.1%
Bank charges
$401
0.1%
Email marketing
$232
< 0.1%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the first quarter
Recipient
Date
Amount
Purpose
Snyder Pickerill Media Group
2018-02-08
$173,020
Television media
KNI Communications
2018-02-26
$104,422
Direct mail
KNI Communications
2018-03-12
$75,699
Direct mail
KNI Communications
2018-03-19
$7,292
Gotv
Snyder Pickerill Media Group
2018-03-02
$7,058
Television media
KNI Communications
2018-02-09
$6,000
Field work
KNI Communications
2018-01-05
$6,000
Polling
KNI Communications
2018-02-15
$3,500
Consulting
Hubbard Inn
2018-01-11
$3,287
Fund raising - venue
Done Deal Promotions
2018-03-30
$3,000
Yard signs
KNI Communications
2018-03-20
$2,310
Field work
KNI Communications
2018-03-26
$2,025
Field work
Edmund Gray
2018-02-15
$1,500
Social media
Edmund Gray
2018-01-17
$1,500
Social media
Edmund Gray
2018-02-01
$1,000
Social media
Edmund Gray
2018-03-12
$1,000
Social media
KNI Communications
2018-01-22
$548
Digital advertising
Rosecrance
2018-02-05
$500
Donations
Bydand Communications
2018-03-01
$400
Website expenses
Data-Clear
2018-03-30
$232
Email marketing
Advocates Society
2018-01-31
$165
Donations
Democracy Engine
2018-03-14
$131
Bank charges
Bydand Communications
2018-02-08
$106
Website expenses
Democracy Engine
2018-03-21
$78
Bank charges
Democracy Engine
2018-01-17
$61
Bank charges
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