Chicago City Wire

COVERGIRL has announced a new partnership with the Chicago Sky, marking its first official cosmetics sponsorship with the 2021 WNBA Champions. This collaboration aims to inspire empowerment and self-expression both on and off the basketball court.

Stefano Curti, Coty's Chief Brands Officer for Consumer Beauty, stated, “COVERGIRL is proud to join forces with the Chicago Sky, a WNBA team that represents strength, resilience, and the uplifting spirit of sport.” He emphasized that beauty should be accessible to everyone in all aspects of life.

Alex Teodosi, Vice President of Corporate Partnerships for the Chicago Sky, expressed enthusiasm about aligning with COVERGIRL. “The Chicago Sky are thrilled to partner with an iconic brand like COVERGIRL that aligns so well with our mission to empower women,” he said. The partnership will focus on amplifying players' passion for beauty and self-expression while engaging fans and the community.

Throughout the 2025 WNBA season, fans attending games at Wintrust Arena can expect exclusive experiences from COVERGIRL. These include interactive branded moments, product sampling opportunities, and giveaways. Additionally, there will be social content collaborations featuring Chicago Sky athletes and their mascot Skye The Lioness.

COVERGIRL plans to launch new face, eye, and lip products during this period. The company continues its commitment to diversity and inclusivity in beauty through this partnership.