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Sunday, March 30, 2025

Jameson Irish Whiskey partners with Chicago Fire FC as official sponsor

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Joey Colby-Begovich Vice President, Matchday Operations and Guest Experience | Chicago Fire FC Website

Joey Colby-Begovich Vice President, Matchday Operations and Guest Experience | Chicago Fire FC Website

Jameson Irish Whiskey has announced a new partnership with Chicago Fire FC, designating Jameson as the team's official Irish whiskey sponsor. This local initiative follows Jameson's multi-year agreement with Major League Soccer in North America.

"Soccer is more than just a game—it’s a culture, a passion, and a way for fans to come together and celebrate the moments that matters," expressed Johan Radojewski, vice president of marketing at Pernod Ricard North America. He added that the partnership with Chicago Fire FC allows Jameson to be where its fans are, sharing in the communal enjoyment of soccer.

According to Goyo Perez, Chicago Fire FC's Senior Vice President of Corporate Partnerships, the club is eager to work with a brand as well-regarded as Jameson. "Jameson is known for forging deep connections, and we look forward to collaborating with them on creating bespoke experiences to bring our incredible fans together in celebration of the beautiful game."

Jameson’s branding will be featured in-stadium during MLS home matches throughout the season. The partnership will also include appearances across Chicago Fire FC's digital channels and fan festivals.

For additional details, visit JamesonWhiskey.com.

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